Marketing Manager

Job Details

  • Contract: Full Time
  • Hours: 39
  • Salary: on application
  • Posted On: October 25, 2022
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Level Developments are currently seeking a motivated and dynamic Marketing Manager to join their highly successful team based in Croydon, Greater London.

The Marketing Manager will be responsible for leading creating, developing, maintaining, and implementing the marketing strategy to drive more relevant traffic to our website and more direct enquiries to the sales team.

The successful candidate will be self-driven and with the ability to demonstrate considerable experience of marketing technical products in a business-to-business environment.

Responsibilities and Duties include:

Strategy

  • Create, develop, maintain and implement the marketing strategy to drive more relevant traffic to our website, and more direct enquiries to the sales team.
  • Communicate the strategy across the relevant departments and to the senior management team
  • Put in place measures to monitor progress of the strategy and to report these to the department and the senior management team

Marketing

  • Conduct keyword research and keyword rank tracking
  • Conduct and arrange website optimisations for improved SEO
  • Develop and manage the paid search strategy
  • Develop and deliver an email marketing strategy
  • Create a video content strategy and use this to generate quality video content that meets the business marketing objectives.
  • Create and implement an advertising strategy with relevant social and other digital platforms
  • Produce and arrange written technical content for blogs, social posts, case studies and website articles
  • Undertake and manage the continuous improvement of the company website including the UI and UX
  • Manage external web developments projects and external marketing support
  • Monitor and report on key analytics
  • Research relevant exhibitions and contribute to their planning and organisation

Products and Markets

  • Research and analyse relevant market trends and competitors
  • Analyse feedback from customers, sales engineers, the wider sales team, distributors, and the senior management team
  • Identify opportunities for new products and new markets that are in line with the overall business strategy

Team Management

  • Over time, develop and build an internal marketing team as well as strong relationships with external marketing support companies and individuals

Senior Management Team

  • Provide reporting on the marketing key performance indicators
  • Take an active role in board-level meetings to identify business risks and find and implement solutions to avert those risks and contribute suggestions and proposals that will shape the future direction of the business

Skills and experience required

Essential Attributes

  • Extensive experience of marketing technical products in a business-to-business environment
  • Relevant higher-level qualification, such as Bachelors’ degree in business or marketing (desirable)
  • Experience with a wide range of marketing methods (exhibitions, trade press, SEO, adwords, social media etc.)
  • Experience of developing and executing a marketing strategy
  • Minimum GCSE level (or equivalent) in English and Maths
  • Highly competent computer skills with advanced use of Excel and data handling and presentation
  • Ability to demonstrate an elevated level of written and spoken English
  • Experienced in Photo and video editing
  • Basic design experience and the use of Design software
  • html and relevant web coding language(s) (desirable)

Personal Attributes

  • Strong Commercial awareness
  • Excellent communication skills
  • Able to demonstrate concentration, accuracy, and attention to detail
  • Customer focused
  • Able to prioritise and manage a busy workload

Compensation & Benefits

  • Permanent role, Monday to Friday (Full time – 39 hrs)
  • Competitive salary (Based on experience)
  • Company pension scheme
  • Bi-annual profit related/performance bonus
  • 32 days holiday incl. bank & public holidays

If you think you have the applicable experience, and are looking for a challenge, this is a superb opportunity to continue to develop your career, we are very keen to hear from you. Please contact us [email protected].

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